Make It Happen
Make It Happen: DIY Across America
By Jeremey Lavoi & Abbey Berendt
The Make It Happen Project is a documentary series dedicated to covering people succeeding at what they love, and doing so independently.
Episode #1: Lowcard
Lowcard started as a humble xeroxed rag passed between a small crew of friends. Now its circulation is in the thousands, and the Lowcard brand presides over an empire of clothes, shot glasses, and even AM/FM radios.
Thanks to the Lowcard Crew, Shrewgy, and the bands.
Music by Hightower, Hottub, Mothership, and Bad Strip
Open animation by Thom Blythe